Basics of print advertising
Almost every company needs certain printed articles, or if you prefer printing. Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.
There are more and more graphics processing programs, from the most popular Photoshop to less known and free ones like Inkscape. Professionals usually use one or two proven programs, which translates into their high productivity.
In the work of graphics or DTP operator you usually need a program for processing vector and raster graphics. You can also include word processors, programs provided by print equipment manufacturers, to the pool of programs needed for such work.
Standards in every industry and business are important. Imagine that we buy a monitor and its input does not match our video card, even though it has the same type. That's why certain standards apply.
In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction. Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible. Without standards, even leaflets could be completely unreadable and even repulsive.